The holiday season is here, and as exciting as that sounds, it shouldn’t only leave you in pure ecstasy. You have to consider your business. If you don’t make plans, enjoying the profitability and returns you deserve may be challenging.
One of the areas of your business that you shouldn’t neglect, even during the holidays, is your content marketing. An easy way to keep tabs on your customers, leads, and prospects is to leverage the power of a fantastic email marketing strategy. This is not to say that you should only gear up strategically during the holidays. But the holiday season is such a critical period that many businesses shut down. It’s your time to shine!
Perhaps you’re in the travel business. What other time of year do people travel the most? Your guess is just correct, Holidays! This means you can’t afford to play with your email marketing campaign strategy, especially during the holiday season. If you want to make a big push for your business this holiday season but don’t know where to start, this blog post is for you!
We have great tips and tricks for setting up the perfect email marketing campaign to help your business grow. Meanwhile, you can check out our holiday email marketing guide to give you a head start in the right direction.
Tips you Need to Set up Your Holiday Email Marketing Campaign
1.Define your Goal
Before starting your email marketing campaign, you need a clearly defined goal. The goal should also be wise. That is, specific, measurable, achievable, realistic, and timely. Your goal should also be themed correctly in line with the coming holiday season. And it’s not enough to just have plans; make sure to create an irresistible offer tied to the holiday vibes. Your sales are about to shoot for the sky.
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2.Use a Concise Call to Action
Your email marketing campaign should have a clear and concise call to action (CTA) with the appropriate holiday theme. This kind of call to action should be compelling yet straightforward to comprehend. This makes your email marketing strategy as successful as revealed by statistics.
3. What’s Your Email Template
Use a well-structured email marketing campaign template or structure. If you can hire a copywriter or email expert, that will also be fine. The idea is for you to get the hang of the whole campaign without losing your sleep. Everything about this campaign must be set appropriately and arranged, from the subject line to the email body and the time of sending.
To make your email marketing campaign a success this holiday season.
- Keep your emails concise. Make sure there is a solid call to action at the end of the email, like asking for their business or directing them back to your website.
- Send out an email every day during the holiday season. It is essential to keep reminding people about your company, products, and services.
- Be conversational and friendly. Don’t use jargon that might confuse people unfamiliar with your industry in your emails, especially regarding product descriptions or other copy. Be as straightforward as possible so people know what they’re signing up for and can decide whether they want to sign up on the spot.
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4.Click Worthy Email Subject Line
The holiday season is typically the most critical time of the year for any business. It’s not only a time to relax and enjoy the company of friends and family but also a time to strategize how your business can continue to grow in the coming year.
And so, if you’re considering an email marketing campaign to keep your business in the mind of your customers, ensure your copy is attention-grabbing and designed to convert.
With all the emails clogging inboxes during this time of year, it’s even more crucial than ever to have a strong subject line. Avoid using generic subjects like Happy Holidays or Season’s Greetings. These might be too common and could result in being lost among other emails sent around this time of year.
5. Strategic Sending Time
To get the most out of your email marketing campaign, your strategy must include the right sending time.
Fine, you have chosen the holiday period. You should also choose the right time of the day. Study your kind of customers or prospects. What time will they likely open their mailbox during a typical holiday?
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This can be tricky, but it’s important because there are many factors, such as people’s attention spans and familiarity with the product, that come into play. With that said, here are some other things to consider:
- When will people be most receptive?
- What time of day will they be checking their email?
- What country do your recipients live in?
- What type of product or service do you offer?
- How often should you email them (e.g., once a week or once every two weeks)?
- What are your tracking and metrics?
This is the key question many marketers ask themselves before getting started with email marketing. There are two types of metrics to track: subscriber engagement and conversion rates. Subscriber engagement rates can be tracked by looking at open and click-through rates. In contrast, conversion rates can be followed by calculating the sales generated from the campaign, then dividing it by the number of subscribers in the campaign.
Conclusion
Overall, an email marketing campaign may be the game-changer you have been missing all these years in your business. With the tips highlighted in this article, it should be easy for you to get the most out of your holiday season through effective email campaigns.
