How do you want to attract customers and promote your brand in Toronto without stretching your marketing budget? The answer is well-designed business signs. However, designing alone will not help unless you place them in the correct positions.
Proper placement is crucial to improving the visibility and effectiveness of outdoor or interior signs. You need to check several parameters, such as location, height, lighting systems, and surrounding environments, to ensure your signs grab attention and communicate the right messages.
This blog will help you understand how the placement matters a lot in uplifting the signage visibility.
1. Understand Your Audience and Traffic Flow
First you need to understand your audience and their movement patterns. Are you targeting pedestrians, drivers, or both? So, you need to place signs in such a position that can attract both.
- For Pedestrians: Place signs at eye level or slightly above so that while walking, people can read the messages.
- For Drivers: Signs should be placed in such a way that they are even visible from afar. This will give drivers and motorists ample time to read and react.
Most importantly, place your signs in high-traffic areas such as entrances, exits, intersections, and pathways.
2. Height and Viewing Angle Matter
Signage visibility is affected by height. If you place a sign too high or low, people will overlook it. So, always consider your audience’s line of sight before placing signs.
- For Pedestrian: You need to place signs at least 5 to 7 feet off the ground so that people can notice them.
- For Vehicle Traffic: Signs should be elevated between 12 to 20 feet off the ground, depending on the speed of traffic and the distance from the road.
To get the maximum visibility, place your signs at an angle to the main flow of traffic or foot traffic.
3. Keep the Surroundings in Mind
You need to gauge the surrounding environment before placing the signs.
Your business signs shouldn’t get blocked by obstacles such as trees, buildings, parked cars, and even other signs.
- Open Space: Place your signs in open areas to get the optimum visibility.
- Cluttered Areas: If you need to place your signs in a place where multiple signs already exist, ensure that your sign stands out by using unique fonts or lighting techniques.
You can consult the best sign company Toronto, which will help you design your signs uniquely so that they stand out.
4. Lighting for Day and Night Visibility
Do you want to make your signs visible even at night? If so, you should pay attention to the lighting systems. Proper lighting will improve the visibility and appeal of your signage.
- Front-Lit and Back-Lit Signs: You may illuminate your signs either from the front or from behind. LED lighting is the best option that brings brightness, energy efficiency, and affordability.
- Ambient Lighting: You must also ensure that your signs aren’t blown away by surrounding lights. If there are streetlights nearby, you should choose stronger or more vibrant lighting systems.
5. Ensure Compliance with Local Signage Regulations
Different municipalities or areas of Toronto have different rules for signage placement. Failure to comply with them may result in hefty fines or removal of signs.
- Sign Size and Height Limits: Check the local laws in terms of height and size before installing outdoor signs.
- Permits and Approvals: Sometimes, you need permission from local authorities for signage installation. To get approval, you need to submit designs, location plans, duration, and lighting details.
6. Use Contrast and Simple Messaging
The design of the signs also matters a lot along with the placement.
Use vibrant colors, large fonts, and simple messaging to enhance readability and ensure that anyone can connect with the messages.
- Contrast: Use light-colored text on a dark background or dark text on a light background for maximum contrast.
- Font Size: Your signage texts should be visible enough, even from a distance. For outdoor signs, use letters at least 12 inches tall so that they can be visible from 100 feet away.
Message Simplicity: Keep your message simple and easy to understand for all.
7. Regular Maintenance
Finally, inspect your signs regularly and identify if they need any replacement or repair. Regular cleaning will also improve visibility and functionality.
Conclusion
Hope, the above guideline will help you to understand how the placement plays a crucial role in your signage installation process. When done right, signage solutions are the robust marketing tools for boosting brand recognition and driving customer engagement.
Signs Depot, a reputed sign company will help you in signage design and installation process so that your brand will get the maximum visibility in Toronto’s market. Whether you look for interior, exterior or digital signs, we are the best choice.
